About Us
Rooted & Lit
We're a lifestyle brand born from the belief that life is meant to be both grounded and glowing. We’re here for the ones who wake up early to hit the gym and stay out late for wine night. Who nurture their houseplants, chase big goals, and laugh a little too loud at brunch.
We make chic, comfy streetwear and lifestyle essentials that reflect the full spectrum of who you are — thoughtful, playful, driven, and free. From oversized tees to ash trays and totes, every piece is designed to support your balance: work and rest, movement and stillness, wellness and indulgence.
This is your reminder to take care of yourself, do what makes you feel good, and never dim your light. Life’s short — live it rooted, and live it lit.