New Drops

Totes for your snacks, secrets, and side quests these bags are designed for the beautifully unbalanced.
This collection brings retro charm, artsy flair, and just the right amount of attitude. Durable enough for the daily grind, cute enough to pretend you’ve got it all together. 

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The Vibe

Everything we create at Rooted & Lit is designed to reflect balance between work and play, hustle and rest, beauty and boldness. We use print-on-demand to reduce waste, design every piece with care, and test everything for comfort, originality, and vibes.

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  • ARTISTRY IN MOTION

    Dynamic designs that merge comfort with audacious style for the modern individual.

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  • OUR PROCESS

    We fuse street style with artistic flair, curating pieces that inspire confidence and self-expression. Life isn’t black and white. We’re here for all the colors in between.

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